Multichannel Marketing Pharma, Healthcare, & Medical

Multi-Channel Marketing Pharma

Welcome to the Here and Now.

Gone are the days of working with endless vendors to perform an outreach campaign. Sure, running your business takes plenty of time. But so does contacting doctors’ offices and other potential clients in the fast-moving healthcare field. Enter InTouchMD’s single source Multi-Channel Contact Center Support services. From the word go, we handle every item on your communication outreach wish list. We’ll contact your clients via phone, video chat, web chat, direct mail, email fax or a combination of each. How’s that for staying in touch?

Meet our Multi-Channel services:

We Give Your Brand a Consistent Voice.

The seasoned professionals who fill our multi-channel contact centers have a core mission: to guarantee that your brand’s voice comes across loud and clear in every channel. And they do it with relentless passion and an energy level that’s off the charts. It doesn’t really matter which channel your customer chooses to engage your brand. Our approach is uncompromisingly constant. It all comes down cultivating brand loyalty through the repeated reinforcement of your brand image.

EMAIL

Thanks to our internal email deployment platform, we can take inbox delivery to the next level. Our healthcare-focused email platform offers a crystal-clear, bird’s eye view with all metrics. We don’t just press the send button. We provide a consultative approach on design, subject lines and beyond.

Direct mail

Let’s be direct. InTouchMD can help you design, print and deploy your direct mail campaign in multiple waves to patients or HCPs. This means we can leverage our volume discounts—whether it’s postage or printing—and pass the savings right to you. The result? Budget bliss.

telephone

Hello? Who said the phone is dead? It’s a still-powerful channel with a personal touch. To help you make the most of it, our dynamic team of HIPPA-trained agents—comprised of everyone from college graduates to HCPs—are standing by, day or night. Together, they offer just the right support for your campaigns. Need to perform tele-surveys or tele-detailing to give doctors advance info about your products? Perfect. Just dial us up.

web-chat

All of our HIPPA-trained tele agents are supremely qualified to respond to web chat, providing an extra layer of availability. So don’t forget: we’re only a web chat away.

banner serving

Display advertising that works. It’s a big part of why we’re here. Want to improve your IP targeting with UTM codes? Join the revolution—with the only one-to-one 100% cookie-free IP targeting solution. Our must-have, proprietary solution uses offline data, which is verified and dramatically reduces the potential of non-human-bot traffic. We’re basically the world’s most powerful digital postman.

fax

Still relevant? You betcha. With a potent call to action, fax communication can yield a response rate between 5% to 7%—which goes to show that the age of the Fax hasn’t yet gone the way of the T-Rex. When it comes to fax broadcasting, InTouchMD’s team of experts ensures that best practices are followed to a T. The bottom line? If you have a critical message that simply must be heard, that little piece of paper cannot be ignored.

sms

Want to put together an adherence-building patient reminder program? What about getting target HCPs to explore your trade show booth? InTouchMD can make it happen. How? Just look around. Smartphones are everywhere. And so are the marketing opportunities. Text message marketing is a hyper-focused way to jump in front of your audience. TTYL.

social media management & monitoring

Social media. It’s not just for making friends and sharing photos anymore. Social media has grown up into a full-fledged, not-to-be-missed marketing vehicle—one that drives how businesses engage customers and clients. Simple and affordable, it’s also undeniably powerful. And best of all, it reaches your target instantly through the avenues they use most. Even so, there are just a handful of healthcare companies savvy enough to take full advantage of social media. That’s why InTouchMD has positioned itself as a pioneer in Social Media Management and Engagement services for today’s healthcare market. Our groundbreaking services can take you further by delivering the goods—greater exposure and impressive results—while making sure your reputation is never less than stellar.

Service-Based Programs

Get with the Patient Adherence Program.

It’s a simple fact of healthcare. Patients must use products according to specific instructions. If they don’t, results won’t measure up. Neither will your clients’ sales. At InTouchMD, we offer targeted tactics to tackle this challenge head on. From text message refill reminders to pharmacy script tracking to appointment reminder calls, we help the patients of your clients adhere to the specifications of each product—which happens to be a great prescription for positive health outcomes.

Half of All Filled Prescriptions
are Not Taken Properly

According to the National Council for Patient Information and Education, nearly half of the patients who are prescribed medications don’t take those medications properly. Let’s break it down a little more: 49% of patients forget to take one or more doses; 31% of patients fail to fill their prescriptions; 29% of patients stop taking their medications before the supply ran out; and 24% take less than the recommended dosage. Sobering statistics. But fear not. InTouchMD’s Patient Adherence Programs are on your side.

It’s All About You:
Customized Compliance Solutions

InTouchMD has a suite of patient adherence and compliance solutions designed to put a single goal within reach: getting patients to manage their healthcare and prescription needs. We fill in the gap between what your products are designed for—and achieving their intended results. Whether it’s outbound refill texts and email reminders, or appointment reminder calls and tele-detailing calls to healthcare providers, our leading-edge services produce consistent ROI for our clients and their patients. Talk about a healthy outlook.

A Stronger Patient Adherence Platform—
In the Palm of Your Hand

InTouchMD works with you to implement new patient adherence tools that optimize today’s digital and mobile platforms. So what does that mean for our clients? Improved patient education and engagement, for starters. And a shift away from more patient-centric operations. With this kind of support, patient compliance can gain traction when you need it most.

KOL Is King: Key Opinion Leader Events & Invite Scheduling.

Now more than ever, Key Opinion Leaders (KOLs) have a huge influence on the pharmaceutical industry landscape. They play an integral role in everything from identifying R&D trends to helping patients stay on top of the latest treatments. So it’s easy to see why holding Key Opinion Leader events can help your company identify, monitor and engage with stakeholders for your products. It’s another (really smart) way to gain a competitive edge in your market.

To that end, InTouchMD provides integrated services that are tailored to help pharmaceutical companies build lucrative, long-lasting relationships with Key Opinion Leaders. Let’s get started...

get connected with
key opinion leaders

Behind every successful clinical research program, you’ll find a top-notch KOL. That’s a basic tenet for just about every major pharmaceutical and healthcare company. At InTouchMD, we give you a leg up by finding and cultivating relationships with the right KOLs for your products. It’s all about putting KOL strategies in place that pay dividends from the start. Our proprietary system allows our clients to build stronger relationships with KOLs through robust, up-to-date data, detailed profiling, ongoing monitoring and finely tuned activity and event planning.

managing KOL events?
we got this

At InTouchMD, we take a hands-on role in helping you keep tabs on your KOL events. Before an event is even scheduled, our event management team gets busy, studying the intricacies of your brand, pinpointing your target audience, devising the event concept, planning the logistics and handling the technical aspects of the event. We take care of it all, even the invite scheduling—so you don’t have to. It’s the InTouchMD difference.

kols can hold the keys
to your growth

We’ve got a firm grasp of the physician network and the pharma-marketing industry. And we’re experts on the forces that shape them and how information gets communicated. This insider’s view is essential to boost the effectiveness of your KOL programs. To our way of thinking, successful KOL management begins with highly-calibrated marketing, along with business and compliance goals that have the flexibility to adjust as your KOL relationships evolve. Ready to profit from our insight?

Breaking the Ice: Sales Territory Warming and Appointment Setting.

Let’s face it. Most people aren’t fans of cold calling potential clients. But InTouchMD’s sales territory warming gurus aren’t “most people.” Far from it. We help you break into—and get noticed in—the sales territories that can fuel your business. And we do all this behind the scenes, while you focus on what you do best: running your business.

With our Sales Territory Warming services, we’ll reach out to doctors and qualify leads so your marketing visits will deliver higher yields. We’ll even set and confirm upcoming appointments so your clients will know exactly when you’ll be dropping by. Now that’s a load off your shoulders—and a phenomenal way to accomplish more than you ever thought possible.

we make sure
the water’s warm

“Cold calling.” There’s a reason it has such a bad rep. It’s a lot like jumping into a pool filled with ice-cold water – it’s uncomfortable, it’s no fun, and it rarely—if ever—produces the results you’re looking for. And that could easily describe the obstacles of breaking into a new sales territory.

But InTouchMD is here to turn those obstacles into opportunities. In fact, you can forget ever dealing with a cold sales territory again. That’s because we strategically introduce your brand into any given territory, effectively “warming” it to your presence. So by the time you’re all set to pursue clients and schedule appointments, your brand is on their radar.

Of course, a potential client simply being aware of your brand doesn’t go far enough for us. InTouchMD is all about establishing connections, raising your profile and getting your prospects to take the next big step: scheduling an appointment with your sales team. If you’re warming to our approach, read on…

we set the appointment,
you close the deal

Here at InTouchMD, we really don’t mind playing matchmaker. Our certified telesales executives reach out to prospects in your chosen sales territory and we set your appointments for you. We also prep your prospects for your visit by providing them any info you think is necessary. All your sales team has to do is show up at the scheduled time and close the deal. Done and done.

Success Spoken Here:
Harness the Hispanic Market.

Maximizar sus oportunidades de negocio con InTouchMD. Well said. With InTouchMD, business opportunity is bilingual. That’s because we offer Spanish speaking tele-detail services that empower you to serve this vital segment of the population. Heck, it doesn’t matter if you struggled to pass high school Spanish. Let InTouchMD’s deliver your message to this fast-growing audience—so you can capitalize on every possible sales opportunity.

bilingual support
for a Growing Client Sector

From Day 1, our mission has been to help pharmaceutical and health care companies make the connections they need to grow and prosper. That’s exactly why we have a team of top-notch bilingual health care specialists in place Right off the bat, they can offer you superior contact center-based tele-detailing, territory warming and patient adherence and acquisition for the Hispanic market.

The Hispanic community is among the fastest growing in the country. Serving this thriving community will do wonders for member engagement and retention. With InTouchMD, this advantage is part of the package.

client potential
without limits

At InTouchMD, our strengths spring from investments made in three main areas: people, processes and tech. When it comes to hiring, we recruit bright, talented folks who share our vision, then ensure that they keep up with our best practices through ongoing training. We also design and implement groundbreaking processes that make it easier for our clients reach their goals faster. And we leverage the forward-thinking technology in everything we do. That way, our clients are always at the vanguard of their field. Along with our bilingual support, these areas enable InTouchMD to elevate your client potential like never before. Ready to reach for the stars?

Survey Says...

If there’s one truism that’s stood the test of time, it’s information is power. In the halls of InTouchMD, we take that to heart. Want proof? Look no further than our highly-targeted surveys. They give you the insights you need to make informed, market-moving decisions—the kind that can put your company on the map. All you need to do is tell us who your target is and what you want to know. Our take-charge survey specialists will do the rest.

you have questions
we have answers

InTouchMD’s surveys are designed to do one thing: get you results that expand your view of your customers, your competitors and your industry. We meticulously develop in-depth discovery surveys that unearth hidden pearls of wisdom, and answer pressing questions central to your decision-making process. Want to see how far this level of insight can take you?

insights
that ignite

When you know more about the audience you serve, you can serve them better. It’s as simple as that. When InTouchMD conducts a survey, our experience and technological prowess make all the difference. We get the information you want and then deliver the data back to you in the format you need. If information is power, then we’ve got the resources to help you become a force to be reckoned with.

we turn up the volume—
With 7 Million-Plus Surveys Per Year

At InTouchMD, we’ve proven our mettle in performing highly targeted surveys. And we’ve got the numbers to back it up. Each year, we handle over 7 million surveys. How’s that for a track record? Plus, each of our seasoned interviewers have Associate’s Degrees or higher—along with the chops to deftly navigate the hurdles of today’s calling environment. Let us put our expertise to work for you. So you can start building smarter marketing roadmaps—the kind that lead to happier clients and upward-trending sales curves.

Single Source Multi-Channel Marketing.